At the 2010 China Digital TV annual ceremony, Hou Ziqiang, a senior researcher of the Chinese Academy of Sciences and a well-known expert in the communication and radio and television industry, made an astonishing statement in view of the current dispute between the two ministries and commissions on Internet TV standards. He believed that the current Internet TV market was not mature and it was too early to formulate Internet TV standards.
XXX believes that at present, Internet TV has entered a rapid development track, but the standard problem is still far away, and there is still a long way to go. "At present, both the Ministry of industry and information and the State Administration of radio, film and television are formulating relevant Internet TV standards. However, I personally think that the market is not mature at all. We have not broadcast Internet TV to users. We do not know what the user's reaction is, and whether users can not accept the Internet TV operation mode. We can't set standards behind closed doors." XXX said.
It is understood that the dispute over Internet TV standards between the Ministry of industry and information and the State Administration of radio, film and television stems from the rapid development of Internet TV in the Chinese market. At present, under the background of the national policy of triple play, Internet TV with advanced technology and rich functions is the general trend. According to the statistics from ovey consulting, in 2009, 991000 sets of Internet TVs were sold in the Chinese market, with sales of 7.11 billion yuan, accounting for 4% and 6% of the overall flat panel TV market respectively. In 2010, Ogilvy predicts that the retail sales of China's Internet TV market will exceed 6 million, and the market growth rate will exceed 500%.
From the above data, it is not difficult to see that in the face of the huge Internet TV market, various interest groups including the Ministry of industry and information technology, the State Administration of radio, film and television, telecom operators and downstream manufacturers want to share the cake more widely. More recent news shows that an Internet TV industry standard under the guidance of SARFT is expected to be released in the second half of the year, while the relevant standards formulated by the Ministry of industry and information technology will not be launched until 2011.
"In today's economic globalization, it is not advisable to set up numerous standard barriers to artificially cut off the connection between television and the Internet." XXX once again stressed that "it is too early to rush to set standards. We need to practice for several years, depending on the development of technology."